What The Football's InstagramEngagement

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indianfootballdaily
What The Football

@indianfootballdaily · 35.6K followers

0.00%

Top 5% of creators your size

Your audience is 6x more engaged than average

$500-$2K per post

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LowAverageGoodExcellent
2.2K
Median Likes
33
Median Comments
29
Posts Analyzed
$500 – $2Kper sponsored post

Based on 35.6K followers · 6.20% engagement

Next step

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Snippet can use this instagram result for @indianfootballdaily to find brands, write emails, and help you close deals.

Your post rate

$500-$2K

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Comes next

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Write emails

Use @indianfootballdaily's $500-$2K post rate so brands know what to pay.

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If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @indianfootballdaily's instagram audience is a fit and ask for $500-$2K per post.

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Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Shift Posts Budget Toward Carousels

What The Football posts are already driving an 11.65% ER — far above the 0.55% industry benchmark for carousels — which signals the audience responds strongly to multi-image, in-depth content formats.

Details

Double down by converting match recaps, player stats, and tactical breakdowns into carousel posts rather than single static images, since static images benchmark at only 0.45% ER. Aim to make at least 3 out of every 5 new posts a carousel to sustain and compound this outsized engagement advantage.

Move 02

Fix the Reels Strategy Immediately

The Reels ER of 0.48% is critically underperforming compared to the posts ER of 11.65%, and this gap is costing the account reach — especially since accounts under 50K followers (What The Football has 35,602) are specifically flagged as benefiting most from Reels' higher reach potential.

Details

Audit the last 5 Reels to identify whether the drop-off is in hook quality, video length, or posting time, and test a new Reels format — such as 15-second match highlight reactions or quick tactical explainers — for the next 4 weeks. Closing even half the gap between the 0.48% Reels ER and the 11.65% posts ER would dramatically expand non-follower reach.

Move 03

Convert Comments Into Conversation to Lower Ratio

A like-to-comment ratio of 141.6:1 against a median of only 33 comments per post indicates the audience is passively consuming rather than actively discussing, which limits algorithmic amplification.

Details

End every post caption with a direct, opinion-based question tied to Indian football — such as asking followers to pick a starting XI or predict a match result — to drive comment volume toward a healthier ratio. Given the excellent 6.2% overall ER (well above the 2.5–5% micro-tier benchmark), even a modest increase in comments per post would strengthen the case to brands, since 73% of brands prioritize engagement rate over follower count.

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What The Football's Instagram Engagement Rate: 6.20%