Shift Volume From Reels to Posts
The Posts ER of 2.28% significantly outperforms the Reels ER of 1.26%, meaning static and carousel content is driving nearly double the proportional engagement on the feed.
Details
Given that the industry benchmark for carousels (0.55%) and Reels (0.52%) are nearly identical at the macro tier, the data for indialove Westbrooks makes a strong case for prioritizing posts over Reels in the content calendar. An audit of the last 23 posts is recommended to increase the share of static or carousel content to capitalize on that 1.02-point ER advantage.
