Shift Content Mix to Carousels and Reels
The current ER of 2.49% (2.43% across the last 20 posts analyzed) sits below the nano benchmark range of 3.5-8%.
Details
Industry data shows carousels average 0.55% ER and Reels 0.52%, both outperforming static images at 0.45%, and since the account is under the 50K follower threshold, Reels also get amplified reach — prioritize these two formats over single-image posts.
