Shift Feed Strategy Toward Reels
Sheena's Reels are dramatically outperforming Sheena's static posts — 25.68% ER on Reels versus 3.46% on posts — meaning Reels are generating roughly 7x more engagement per piece of content.
Details
Aim to increase Sheena's Reels output to at least 60-70% of Sheena's weekly content mix to capitalize on this gap. Even a modest shift of 2-3 additional Reels per month could meaningfully lift Sheena's overall account ER above its current 3.56% baseline.
