Shift Feed Mix Toward Reels
Reels are already outperforming static posts — 4.86% ER versus 3.25% for posts — so increasing Reels output directly targets the highest-converting format.
Details
Mrs. Toor | Parampreet Kaur should aim to make Reels the majority of the publishing cadence across the 22-post sample window. Even a modest shift in format mix could pull the overall account ER closer to the Reels benchmark and further above the 1-2% mid-tier industry average.
