Shift Feed Strategy Toward Reels
Reels are dramatically outperforming static posts — 38.36% ER on Reels versus just 1.47% ER on posts, against an industry benchmark of only 0.52% for Reels.
Details
Since the account sits just under the 50K threshold where Reels receive algorithmically higher reach, now is the critical window to increase Reels output before scaling past that advantage. Aim to replace at least half of current feed posts with Reels to compound that reach and pull the overall 1.62% account ER closer to the 2.5-5% micro-tier benchmark.
