Prioritize Static/Carousel Posts Over Reels
The Posts ER sits at 20.76% compared to Reels ER of just 13.2% — a significant gap showing the audience responds better to static and carousel content.
Details
Shift the content mix to favor more posts and carousels, and reserve Reels for occasions where reach is specifically desired, since Reels typically win reach for accounts under 50K but aren't converting to engagement as well for ILLAN KAAPAN right now.
