Double Down on Reels Immediately
Ilaf's Reels are outperforming Posts by a significant margin — 8.69% ER vs 3.99% ER — meaning Reels are generating more than twice the engagement per piece of content.
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Since industry benchmarks confirm Reels get higher reach for accounts under 50K followers, and the account sits at 1,841 followers, shifting at least 60% of content output to Reels is the single fastest lever to grow both reach and engagement. Aiming to publish a minimum of 3 Reels per week will compound this advantage.
