Replace Reels With Carousel Posts
IKEA I Rennes ππ's Reels are underperforming at 0.63% ER compared to their already-low overall account ER of 0.82%, and industry benchmarks show carousels average 0.55% ER versus Reels at 0.52% β meaning carousels consistently outperform Reels on engagement.
Details
Shift at least 50% of their next 10 posts to carousel format showcasing IKEA room inspirations, step-by-step assembly guides, or before-and-after setups to maximize swipe-through interactions and drive their ER closer to the nano-tier benchmark of 3.5-8%.
