Shift to Reels to Maximize Reach
The current engagement rate of 0.54% sits well below the micro-tier benchmark of 2.5-5%, and Reels are a direct lever to close that gap — industry data shows Reels get higher reach specifically for accounts under 50K followers like IICT - Indian Institute of Creative Technologies at 15,040.
Details
Commit to posting at least 3 Reels per week for the next 30 days, repurposing existing content into short-form video, since Reels benchmark at 0.52% ER versus static images at 0.45%, and the added reach compounds over time for smaller accounts.
