Close the Engagement Gap vs Peers
The ER sits at 0.06%, far below the 1-2% mid-tier benchmark for accounts with 100K-1M followers, putting IGP in a critical underperformance zone relative to the 248,099 followers.
Details
Prioritize carousels and Reels, which post 0.55% and 0.52% average ER respectively versus 0.45% for static images, and track weekly ER movement toward the 1% floor.
