Shift Volume From Reels to Posts
The Posts ER is 1.0% versus the Reels ER of just 0.34% — nearly 3x higher performance on non-Reel content.
Details
Since industry benchmarks show Reels only deliver higher reach for accounts under 50K followers (Bharti Singh has 206,274), prioritize carousels and static images where the audience is already more responsive. Audit the last 23 posts and identify the top 5 by engagement, then replicate their format, topic, and posting time for the next content sprint.
