Double Down on Reels Immediately
ian lightfoot 🌿 Reels are generating a 131.22% engagement rate compared to a 5.16% ER on posts, making Reels their single highest-performing content format by a massive margin.
Details
Shift their content calendar to prioritize Reels as their primary format — aim for at least 70% of their 23-post output cadence to be Reels. Given that industry benchmarks show Reels command a 20-40% rate premium in brand deals, this shift also directly increases their earning potential beyond their current $2,000-$10,000 per post estimate.
