Shift to Carousels and Reels Immediately
I am surat city's current engagement rate of 0.21% is severely below the 1-2% mid-tier benchmark, and format strategy is a direct lever to close that gap.
Details
Industry data shows Carousels average 0.55% ER and Reels average 0.52% ER — both more than double the 0.45% static image baseline. Audit I am surat city's last 20 posts and replace any static-only content calendar slots with Carousels or Reels to structurally lift I am surat city's baseline ER.
