Shift Feed Strategy Toward Reels
Reels are dramatically outperforming static posts — 93.55% ER versus just 1.06% ER on posts — signaling that the audience responds far more to video content.
Details
Since industry benchmarks confirm Reels get higher reach for accounts under 50K followers (Sumaiya | Content Creator | Beauty & Lifestyle is at 21,469), prioritizing Reels in the posting schedule is the single highest-leverage move possible right now. Aim to replace at least half of the current static post cadence with Reels to capitalize on this proven format advantage.
