Replace Static Posts With Carousels
The current engagement rate of 0.06% is drastically below the mid-tier benchmark of 1-2%, and a median of just 1.0 comment per post signals passive scrolling rather than active interaction.
Details
Carousels drive an industry ER of 0.55% — nearly 9x the current Posts ER of 0.05% — because the swipe mechanic forces repeated interaction; Sajeev Nair should commit to making at least 3 of the next 5 posts multi-slide carousels with a strong hook on slide one and a direct question on the final slide to attack the 91.9:1 like-to-comment ratio.
