Shift Posting Mix Toward Reels
The current engagement rate sits at 2.29%, which is just below the 2.5% floor for the micro tier benchmark.
Details
Since Reels get higher reach for accounts under 50,000 followers — and Raj mishra has 30,027 — prioritizing Reels in the content calendar is a direct lever to close that gap. Aim to make at least 60% of the next 20 posts Reels, tracking whether the median likes (currently 625) and median comments (currently 63) rise within a 30-day window.
