Shift Feed Strategy Toward Reels
Their Reels are dramatically outperforming their static posts — 93.69% ER on Reels versus just 0.51% ER on posts — yet their overall account ER sits at only 0.53%, well below the 2.5-5% benchmark for micro creators.
Details
This gap signals that Reels are not yet a large enough share of their content mix. Aim to make at least 70% of their next 10 uploads Reels, leveraging the higher algorithmic reach Instagram grants accounts under 50K followers to close the gap with their tier benchmark.
