Double Down on Static/Carousel Posts
The Posts ER of 6.47% nearly doubles the Reels ER of 3.54%, showing that Ujjwal Shah_'s 2,116 followers respond far better to static/carousel content than video.
Details
Shift the posting cadence to prioritize 2-3 posts for every 1 Reel, and use Reels mainly as a discovery tool since they still get higher reach for accounts under 50K followers per industry data.
