Switch to Carousels and Reels Immediately
Their current engagement rate of 0.21% is severely below the 1-2% mid-tier benchmark, and their like/comment ratio of 76.3:1 signals passive scrolling rather than active interaction.
Details
Industry data shows carousels average 0.55% ER and Reels average 0.52% ER — both outperforming static images at 0.45%, so auditing their last 20 posts and replacing static-heavy output with carousel storytelling or Reels-first content is the single fastest format lever I_Am_Ahmedabad can pull. Aim to make at least 60% of their next 10 posts carousels or Reels to test whether format alone can close the gap toward the 1% floor for their tier.
