Shift Posting Mix Toward Static Posts
The Posts ER is sitting at 8.47% while the Reels ER is only 3.4% — a gap of over 5 percentage points.
Details
Since static and carousel posts are clearly driving the bulk of the 8.03% overall engagement rate, Hunter Sprague should prioritize publishing more feed posts to protect and grow that number. Aim for a 70/30 split favoring posts over Reels until the Reels content strategy is refined enough to close that performance gap.
