Shift Budget Entirely To Reels
janice | yyc foodie Reels are generating a 255.73% engagement rate compared to just 1.04% on posts, making Reels their single highest-performing content format by a massive margin.
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Industry benchmarks confirm that Reels get higher reach for accounts under 50,000 followers, which directly applies to their 12,540-follower account. Immediately reallocate their content calendar to prioritize Reels as their primary format — aim for at least 70% of new uploads to be Reels to capitalize on this outsized performance gap.
