Shift Content Mix Toward Reels
Muskan Jha's Reels ER sits at 14.05% versus just 1.43% for regular posts — a massive gap that dwarfs the 0.52% industry-average Reels ER benchmark.
Details
Since accounts under 50K followers (the account is at 35,443) get higher reach on Reels, increasing Reels output should be the top priority to pull the blended ER above the 1.37% mark and closer to the 2.5-5% micro-tier average.
