Double Down on Reels Immediately
Their Reels are already outperforming their static posts with a 0.91% ER versus 0.52% for standard posts — yet their overall account ER sits at just 0.66%, well below the 2.5-5% micro-tier benchmark.
Details
Shift at least 60-70% of their posting schedule to Reels to pull their overall ER upward, since industry data confirms Reels command higher reach for accounts under 50K and carry a 20-40% engagement premium over feed posts.
