Shift Budget Toward Reels Immediately
Reels are already outperforming Posts ER — 0.24% vs.
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0.0% — making them the only format currently generating measurable engagement. Industry benchmarks show Reels command a 20-40% rate premium over feed posts, so doubling down on Reels output not only closes the gap toward the macro-tier benchmark of 0.5-1% ER, but also strengthens the brand deal negotiating position of elsa❤️.
