Alex Hormozi's InstagramEngagement

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hormozi
Alex Hormozi

@hormozi · 4.8M followers

0.00%

Average for creators your size

$2K-$10K per post

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We will start with this profile.

LowAverageGoodExcellent
12.1K
Median Likes
213
Median Comments
21
Posts Analyzed
$2K – $10Kper sponsored post

Based on 4.8M followers · 0.26% engagement

Next step

Want brands to pay you?

Snippet can use this instagram result for @hormozi to find brands, write emails, and help you close deals.

Your post rate

$2K-$10K

What Snippet does next

Comes next

Find brands

Brands that already pay instagram creators and fit your audience.

Write emails

Use @hormozi's $2K-$10K post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @hormozi's instagram audience is a fit and ask for $2K-$10K per post.

Want Snippet to find brands and send the emails?

Close deals for me

No charge today

Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Shift Budget Toward Reels Immediately

The Reels ER is 2.54% versus the Posts ER of just 0.24% — a 10x performance gap that makes Reels the single highest-leverage format.

Details

With an overall account ER of 0.26% sitting below the 0.5-1% macro benchmark, aggressively replacing static posts with Reels in the next 30-day content calendar is the fastest path to closing that gap. Aim for at least 70% of the 21-post cadence to be Reels to compound the format advantage the data already supports.

Move 02

Engineer Comments to Fix Like/Comment Ratio

The Like/Comment ratio of 23:1 — with a median of 12,142 likes versus only 213 comments — signals that the content drives passive consumption rather than active conversation, which suppresses algorithmic distribution.

Details

End every Reel and post with a single, direct, low-friction question tied to the specific content (e.g., 'What's the one thing stopping you from doing this — reply below') to convert even 1% of likers into commenters, which would nearly double the comment median. Since 73% of brands prioritize engagement rate over follower count, lifting comment volume directly strengthens brand deal positioning beyond the current $2,000-$10,000 per post valuation.

Move 03

Publish a Rate Card to Accelerate Deals

At 4,750,807 followers, the estimated brand deal value of $2,000-$10,000 per post is likely underpriced relative to the $10-25 per 1,000 followers industry benchmark, which would place feed posts at $47,500-$118,750 at full rate — meaning a published rate card could expose significant revenue currently being left on the table.

Details

Creators with published rate cards close deals 40% faster, and given the Reels ER of 2.54% far exceeds the 0.52% Reels benchmark, there is a data-backed case to command the 20-40% Reels premium on top of the base rate. Build a one-page rate card this week that leads with the Reels ER of 2.54% as the headline metric and includes tiered packages with usage rights add-ons of 25-50%.

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