Shift Feed Strategy Toward Reels
Honey the Chi's Reels are dramatically outperforming static posts — a 310.11% Reels ER versus a 1.37% Posts ER signals that the audience responds far more to video content.
Details
Given that 73% of brands prioritize engagement rate over follower count, maximizing Reels output directly strengthens brand deal positioning within the $1,000–$5,000 per post valuation range. Aim to replace at least half of upcoming static feed posts with Reels to compound that engagement advantage.
