Shift Posting Mix Toward Reels
Sadia | DIY | All things home + hosting Reels are generating a 2.32% engagement rate compared to their overall account ER of 0.42% — that is a 5.5x performance gap in favor of Reels.
Details
Since industry benchmarks confirm Reels get higher reach for accounts under 50K followers, and their account sits at 17,658 followers, prioritizing Reels in their content calendar is the single highest-leverage move Sadia | DIY | All things home + hosting can make right now. Aim to make at least 60-70% of their new posts Reels until their overall ER climbs closer to the 2.5% micro-tier benchmark.
