Leverage Carousels to Sustain ER
The current engagement rate of 3.52% already outperforms the mid-tier benchmark of 1-2%, but carousel posts benchmark at 0.55% format ER versus 0.52% for Reels — making them the highest-performing format on Instagram.
Details
Audit the last 20 posts and identify which format is underrepresented, then shift at least 50% of the feed content to carousels to protect and build on the median 18,489 likes per post.
