Convert Comments Into Conversation With CTAs
Hitesh Gupta's like-to-comment ratio is 150:1 against a median of 20 comments per post — comments are their weakest engagement signal and the hardest for the algorithm to ignore.
Details
Add a direct, single-question CTA in every caption to lower the friction of responding; even moving from 20 to 40 median comments would meaningfully strengthen their already excellent 5.93% ER. Prioritize replying to every comment within the first 60 minutes of posting to trigger early engagement loops that expand reach.
