Shift Budget Toward Reels Immediately
Hinal Shah's Reels are already outperforming their static posts — 2.02% ER versus 1.14% for posts — yet their overall account ER of 1.91% is still below the micro-tier benchmark of 2.5-5%.
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Since Instagram's algorithm gives higher reach to Reels for accounts under 50K followers, increasing their Reels output as a share of their 28 analyzed posts is the single fastest lever to close that gap. Aim to make at least 60% of their next 10 uploads Reels to compound that 2.02% baseline upward.
