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@hillyer.fitness · 12.7K followers
Based on 12.7K followers · 0.98% engagement
Next step
Snippet can use this instagram result for @hillyer.fitness to find brands, write emails, and help you close deals.
Your post rate
$40-$125
What Snippet does next
Comes nextFind brands
Brands that already pay instagram creators and fit your audience.
Write emails
Use @hillyer.fitness's $40-$125 post rate so brands know what to pay.
Follow up
If a brand replies, Snippet keeps the deal moving.
First message
I'd show brands why @hillyer.fitness's instagram audience is a fit and ask for $40-$125 per post.
Next steps
Simple fixes that can help brands take you more seriously.
Sam Hillyer's Reels ER (670.73%) massively outperforms the Posts ER (0.85%), and industry data confirms Reels get higher reach for accounts under 50K followers like this one (12,717 followers).
Details
Shifting the posting cadence to prioritize Reels over static posts can yield a 20-40% rate premium on Reels per industry benchmarks when pitching brand deals.
A Like/Comment ratio of 285.9:1 and median of just 3.0 comments (vs.
Details
121.5 median likes) show followers are passively liking but not engaging in conversation. Adding direct CTAs (questions, 'comment your goal below', polls in Stories) to every post is recommended since 73% of brands prioritize engagement rate over follower count when evaluating creators.
The overall ER of 0.98% sits well below the micro-tier (10K-100K) average of 2.5-5%, which likely explains the average rating and $40-$125 per post deal value compared to the $10-25/1K-follower standard (which would suggest $127-$318 for 12,717 followers).
Details
Publishing a rate card now is advised, as creators with published rate cards close deals 40% faster, and it can be used to negotiate toward benchmark-aligned pricing as the ER improves.
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