Shift Feed Strategy Toward Carousels
their current Reels ER of 1.31% is slightly below their overall Posts ER of 1.38%, suggesting Reels are not their strongest engagement driver at their scale.
Details
Industry benchmarks show carousels outperform Reels (0.55% vs 0.52% average ER), and with 3,061,440 followers, even a fractional ER gain translates to thousands of additional interactions per post. Audit their last 29 posts and identify their top-performing format, then deliberately increase carousel frequency to at least 40% of their posting schedule.
