Shift Content Mix Toward Reels
Reels are already outperforming static posts โ 1.15% ER versus 0.65% for posts โ yet the overall account ER of 0.67% suggests Reels are underrepresented in the current 25-post mix.
Details
Prioritize publishing Reels as the primary format to pull the blended ER closer to that 1.15% ceiling. Aim for at least 60% of the next 10 uploads to be Reels, tracking whether the overall ER begins closing the gap toward the micro-tier benchmark of 2.5โ5%.
