Mou's InstagramEngagement

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heyyitsmou
Mou

@heyyitsmou · 23.1K followers

0.00%

Below average for your follower size

Niche relevance and content quality matter more than raw numbers

$60-$250 per post

Get brand deals

We will start with this profile.

Your engagement is lower than most creators your size, but brands may still work with you. Snippet also looks at your niche, content, and audience fit.

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LowAverageGoodExcellent
-1
Median Likes
76
Median Comments
20
Posts Analyzed
$60 – $250per sponsored post

Based on 23.1K followers · 0.32% engagement

Next step

Want brands to pay you?

Snippet can use this instagram result for @heyyitsmou to find brands, write emails, and help you close deals.

Your post rate

$60-$250

What Snippet does next

Comes next

Find brands

Brands that already pay instagram creators and fit your audience.

Write emails

Use @heyyitsmou's $60-$250 post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @heyyitsmou's instagram audience is a fit and ask for $60-$250 per post.

Want Snippet to find brands and send the emails?

Close deals for me

No charge today

Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Shift to Reels to Maximize Reach

The current engagement rate of 0.32% sits far below the 2.5-5% benchmark for micro creators, and Reels are proven to get higher reach for accounts under 50K followers like Mou at 23,116.

Details

Industry data shows Reels average a 0.52% ER versus 0.45% for static images, and for feed posts they command a 20-40% premium in brand deals. Commit to posting at least 3 Reels per week for the next 30 days and track whether the per-post ER climbs closer to the 0.52% format benchmark.

Move 02

Convert Comments Into Conversation Loops

The median comment count of 75.5 per post is a genuine asset, but the like-to-comment ratio of 1.2:1 suggests the audience is already highly conversational relative to passive engagement.

Details

Capitalize on this by ending every caption with a direct, single-answer question to prompt replies, then respond to every comment within the first 60 minutes of posting to trigger Instagram's algorithm with sustained activity. Since 73% of brands prioritize engagement rate over follower count, turning those 75.5 median comments into threaded conversations could meaningfully lift the 0.32% ER and the estimated brand deal value beyond the current $60-$250 range.

Move 03

Publish a Rate Card to Close Deals Faster

Creators with a published rate card close brand deals 40% faster, yet the current estimated value of $60-$250 per post likely reflects the low-ER discount brands apply when there is no clear pricing anchor.

Details

Use the industry baseline of $10-$25 per 1,000 followers as a floor, which puts the feed post rate at roughly $231-$578 for 23,116 followers, then add the 20-40% Reels premium on top for video content. Build a one-page rate card that lists feed posts, Reels, and UGC separately, and note that usage rights add 25-50% to the base rate so brands understand the full value structure upfront.

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Mou's Instagram Engagement Rate: 0.32%