Double Down on Reels Production
The Reels ER of 614.71% massively outperforms the Posts ER of 9.09% and the industry Reels average of 0.52%, showing the audience of 14,996 followers responds far more to video content.
Details
Since Reels also get higher reach for accounts under 50K followers, shifting the content mix toward more Reels weekly should compound the already excellent 8.62% overall ER.
