Shift Budget Toward Posts Over Reels
Mochi the Bengal 🍡's Posts ER is 54.74% compared to a Reels ER of just 1.32% — a staggering gap that signals the audience responds far more to static or carousel content than video.
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Given that industry benchmarks show carousels average 0.55% ER versus Reels at 0.52%, the posts are dramatically outperforming both formats, meaning feed posts and carousels should be prioritized in the content calendar immediately. Aim to publish at least 2 carousel or static posts for every 1 Reel until the Reels ER climbs closer to the overall account ER of 3.51%.
