Shift Volume Toward Posts Over Reels
Kaira💕's Posts ER is 26.47% compared to a Reels ER of 8.76% — a nearly 3x performance gap that signals the audience responds far more strongly to static or carousel content.
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Given that industry benchmarks show Reels only outperform other formats in reach for accounts under 50K followers, and the account has 628,099 followers, prioritizing posts in the content mix is the higher-leverage move. Aim to publish at least 2 posts for every 1 Reel until Reels ER climbs closer to the 17.96% account average.
