Shift Feed Strategy Toward Reels
their Reels are dramatically outperforming their static posts — 35.76% ER on Reels versus just 0.6% on feed posts.
Details
Since industry benchmarks confirm Reels get higher reach for accounts under 50K followers (PJ ✈ Smarter Solo Travels and Adventures! are at 39,794), prioritizing Reels as their primary format is the single highest-leverage move PJ ✈ Smarter Solo Travels and Adventures! can make. Aim to publish at least 3 out of every 4 posts as Reels until their overall account ER climbs closer to the 2.5–5% micro-tier benchmark.
