Close the Nano-Tier Engagement Gap
The ER sits at 1.13%, far below the 3.5-8% average for nano accounts (1K-10K followers) like the 4,198-follower base of Hailey Piper - Financial Content Creator.
Details
Since 73% of brands prioritize engagement rate over follower count, closing even half this gap would materially improve the $15-$40 per post deal range.
