Shift Post Mix Toward Carousels
Her Heart Knew's Posts ER is already outperforming Her Heart Knew's Reels ER by 1.38 percentage points (3.62% vs 2.24%), signaling that Her Heart Knew's audience responds more deeply to static or carousel formats.
Details
Since industry benchmarks show carousels lead all formats at 0.55% average ER, leaning into carousel posts — aiming for at least 50% of Her Heart Knew's feed content — should help sustain and grow Her Heart Knew's current 2.68% overall engagement rate. Start by repurposing Her Heart Knew's highest-performing Reel concepts into swipeable carousel breakdowns to test the lift directly.
