Shift Feed Strategy Toward Reels
Mouli Bose's Reels are dramatically outperforming static posts — 107.9% ER on Reels versus only 1.74% ER on posts, against an industry benchmark of just 0.52% for Reels.
Details
Since the account is under 50K followers, Instagram's algorithm prioritizes Reels for reach in this tier, meaning more Reels directly translates to new follower exposure. Aim to replace at least half of the current feed posts with Reels to capitalize on this outsized performance gap.
