Shift Content Mix Heavily Toward Reels
The Reels ER of 3.28% is nearly 12x higher than the Posts ER of 0.28%, and it already exceeds the industry Reels benchmark of 0.52%.
Details
Since the overall ER (0.31%) sits far below the mid-tier benchmark of 1-2%, reallocating the posting cadence to prioritize Reels over static posts/carousels should be the fastest lever to lift blended ER.
