Shift Post Mix Toward Carousels
Henri Gjata's Posts ER sits at 7.7% versus their Reels ER of 4.8%, a nearly 3-point gap that signals their audience responds more strongly to static or carousel formats.
Details
Given that industry benchmarks show carousels outperform Reels (0.55% vs 0.52% average ER), doubling down on carousel posts — such as step-by-step makeup tutorials or before-and-after transformations — should help sustain their already excellent 7.73% overall engagement rate. Aim for at least 3 carousel posts per every 2 Reels in their next 10-post cycle and track whether median likes climb above their current 8,856.5 baseline.
