Use Reels As A Controlled Test
The Instagram Reels ER is 5.89%, nearly matching the 5.9% posts ER, so Reels are not currently outperforming the overall feed content.
Details
Log each new Reel against the 5.92% account ER and compare results with carousel and static-image benchmarks of 0.55% and 0.45% to identify the strongest format.
