Shift Budget Toward Posts Over Reels
Static posts and carousels are outperforming Reels by a significant margin — Posts ER sits at 8.33% versus Reels ER at 5.01%.
Details
Since the overall 7.73% ER already places 기쁠 희, 말씀 언 at the top of the nano-tier benchmark range of 3.5–8%, doubling down on the post format that drives that number is the fastest way to protect and grow it. An audit of the last 26 posts should identify which post formats (carousel vs. static) generated the most comments to replicate those structures in the next 4 uploads.
