Shift Content Mix Toward Carousels
Aman Yadav's current engagement rate of 0.48% sits well below the mid-tier benchmark of 1-2%, but their posts ER of 0.66% shows their active content is already outperforming their account average.
Details
Carousels lead all formats at 0.55% ER per industry benchmarks — prioritize publishing carousels over static images (0.45% ER) to close the gap between Aman Yadav's 0.48% account ER and the 1-2% mid-tier standard. Audit Aman Yadav's last 20 posts and identify which format each belongs to, then shift at least 50% of their upcoming content calendar to carousel format.
