Shift Budget Toward Posts Over Reels
The Posts ER of 2.23% is significantly outperforming the Reels ER of 1.33%, meaning static posts and carousels are driving meaningfully stronger audience interaction for headbangereats right now.
Details
Since the industry benchmark for Reels ER sits at just 0.52%, the Reels are still above average, but the 0.90-point gap versus the Posts ER signals a need to prioritize feed posts as the primary content format. Aim to maintain at least a 2:1 ratio of posts to Reels in the content calendar until the Reels ER closes within 0.50 points of the Posts ER.
