Shift Volume Toward Posts Over Reels
hazelselin's Posts ER is 14.0% compared to a Reels ER of just 3.98% — a 3.5x performance gap that signals the audience responds far more strongly to static or carousel content.
Details
Given that the overall account ER of 11.54% already exceeds the micro-tier benchmark of 2.5-5%, protecting that number by prioritizing the highest-performing format is a direct lever. Aim to maintain at least a 2:1 ratio of posts to Reels in the content calendar until Reels engagement closes the gap.
