Shift Budget Toward Reels Content
Haylie Addie's Reels are already outperforming their Posts — 1.71% ER vs 1.19% ER — yet their overall account sits at 1.23%, well below the nano-tier benchmark of 3.5-8%.
Details
Since Instagram's algorithm gives Reels higher reach for accounts under 50K followers, increasing Haylie Addie's Reels output as a share of their 21 analyzed posts is the fastest lever to close that gap. Aim to make Reels their primary format until their overall ER climbs above 3.5%.
